SAVE TIME, SAVE MONEY, INCREASE SALES

Getting value for money is key to my working process. To get the best ROI for my clients I focus on adding value at every opportunity and then proving that my methods work using metrics.

STRATEGIC BUSINESS PLAN

CREATION, AUDIT & REVIEW

  • Improve Sales Process
  • Improve Customer Management
  • Improve Marketing Plan Integration
  • Detailed Action Plan / Reccomendations

Allow me to meet with you for a free consultation to discuss your needs, I will handle it for you and work around your schedule, all while you concentrate on running your business with no distractions.

You will then have a solid document that you can use to better understand, optimise, grow your business and gain competitive advantage in your market.

STRATEGIC MARKETING PLAN

CREATION, AUDIT & REVIEW

  • Clear Objectives
  • Marketing Channels
  • Digital Marketing
  • Budgeting

A marketing plan generally looks at a 12 month period, but I prefer to go quarter by quarter, then review, update and reflect on what has/has not worked – all the while looking to our end of year objective.

Outsourcing this process, is an efficient use of resources as I will work around your schedule to lessen any impact on your time.

INTERIM MARKETING COVER

HIGH LEVEL MARKETING PART TIME

  • Scale Up & Down As Needed
  • Flexibility to React Quickly
  • Hit the Ground Running
  • Get a Fresh Outlook

Many clients opt to keep me on a monthly/quarterly retainer. This allows me to commit an agreed upon amount of time to their business. We have a sit-down and review the previous month/quarter and adjust their marketing to react to current market trends. All aspects of marketing are reviewed: digital marketing (websites, social media, blogs), traditional marketing (radio, TV, print), market trends and alignment with business plan.

ADDING VALUE AT EVERY STEP

I FOCUS ON PROVING THAT YOU GET A MEASURABLE RETURN ON ALL SPEND, USING METRICS & KPI'S

CUSTOMER MGT & INSIGHTS

UNDERSTANDING YOU CUSTOMER

  • Customer Acquisition Strategies
  • Communication (Outbound & Inbound)
  • Customer Relationship Management
  • Integration into Business Plan

True success in business is down to the collection and management of customers. Every interaction must be considered precious and every opportunity taken to improve customer service and thus loyalty. The logic of this this clear however the execution is difficult.

I can help profile customers to better understand driving forces and customer touch points. Small changes can have measurable effects and through understanding, this knowledge can be integrated into your business plan.

DIGITAL MARKETING MANAGEMENT

WEB, SEO, SOCIAL MEDIA & METRICS

  • Align Digital Activity to Business Plan
  • Facebook, Twitter, LinkedIn for Business
  • Google Analytics & AdWords
  • Website Design & Management

I specialise in both creating and aligning all your digital activities to get you the best return on your investment. I aim to save you time, money and streamline your digital footprint to help generate awareness, loyalty and additional revenue for your business.

Understanding how your business needs to utilise digital is key and correctly managing your “digital footprint” to align with your business objectives is vital to ensure that the best return on your investment is gained.

DATA MANAGEMENT & LEGISLATION

MANDATORY COMPLIANCE

  • Data Acquisition
  • Data Management
  • Use of Data
  • Customer Requests

This new piece of EU legislation has a direct impact on business in Ireland. This means that organisations involved in any sort of data processing needs to be aware of both the regulations and obligations that it imposes.

PENALTIES FOR NON-COMPLIANCE

€5,000 penalty per offence (i.e.: unsolicited email) up to a fine of up to €250,000 or 4% of turnover

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